Pure One Press Release

Pure One is a sustainable and ethical brand for inspiring women who change the world by their inner light, kind deeds and true values.

Pure One's style is conscious elegance, not to make you choose between beauty and sustainability.

Pure One uses only ethically sourced, biodegradable, certified organic and eco-friendly fabrics: organic cotton, organic peace silk, recycled silk, banana silk, ramie, hemp, Tencel, ethical and vegan wool etc.

The recent Pure One's collection is called Ahimsa and includes elegant, sustainable and ethical clothes made of organic cotton (GOTS), organic peace silk (GOTS), hemp and Lyocell.

This collection was inspired by a way of thinking called Ahimsa.

Ahimsa means respect for all living things, universal love and compassion. It is being non-violent in thought and action, in body and soul.

In Pure One clothes such images are revealed:

- sensitivity - through thin delicate tissues and shapes,

- naturalness through various textures of silk and cotton, as well as elements of embroidery.

The embroidered wave reminds of organic plant fibers, symbolizes endless movement, purification, transformation.

Embroidered silkworm butterfly on a jacket reminds that the world also breathes alive, and should be protected.

Pure One is constantly exploring the latest innovations to make its products more sustainable and our world better.

Pure One means not just pure fabrics and pure clothes, but also pure mind, pure heart, pure values and pure world.

Be kind, be conscious, be Pure one! – this is company's main message to the planet.